Someone wise said, "If you can't explain it simply, you don't understand it well enough. To build complex things, one must not get lost in the details. That is why we find simplicity important in all our processes.

We live on a beautiful planet, which is itself a living organism. We treat all living organisms with respect, and therefore, all new things we make shall not put them in danger. Sustainable development is especially important with the hardware products we are designing.

Technology is an awesome field, helping us to improve the way we live. When inventing or innovating, one can get carried away by technological advances only for the sake of pushing the frontiers. It is important to consider how our inventions connect with the needs of people and their environment to prevent unnecessary or dangerous efforts.